Customer Experience Strategy
From detractor to differentiator: the case for an optimized customer experience strategy
How do you create a great CX strategy and culture in your organization?
A customer experience (CX) strategy is about the big picture – the ability to deliver a compelling, engaging, differentiated and valuable customer experience, aligned to your business strategy. Identify the core competencies required to mature CX in your organization and use strategic thinking and insight driven frameworks to develop a successful and sustainable customer centric business model.

Customer Experience Maturity Model
Identify current capability and create a target state blueprint to deliver exceptional customer experiences.

Customer Experience Comparative Benchmarking
Gain market insight and identify strategic priorities.
Why choose Kentino?

Proven accelerated methodologies
We have the expertise to help our clients articulate their strategic CX ambitions and to support them in delivering connected experiences, underpinned by the technology they need.

Delivery expertise
Over 1,000 dedicated CX experts around the world and over 8,000 people delivering bespoke outsourcing solutions.

Respected
We have 23 years as published experts and market citizens with 34 years of thought leadership transformation and innovation.

Deep customer understanding
The solutions we’ve deployed enable over 7 billion customer engagements each year and 10 years delivering contact center solutions as-a-service (CCaaS).