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  • CX Insight & Analytics

Leverage insight and analytics

Digital transformation has changed the way in which organizations structure and use data to gain greater insights to shape and achieve their business goals. Become a data-driven organization by creating actionable value from multiple data sources to inform and improve your customer and employee experiences. Delivering intelligent CX is increasingly driven by extracting data across all points in the customer journey. Leveraging real-time insight of customer behaviors, sentiment and feedback by optimizing advanced analytics and AI, allows you to influence and differentiate the products, services and experiences you create. 

Transform and innovate the intelligence of data

It’s imperative for organizations to establish insight and analytics as a core discipline, embedding data fabric as a foundation of the organization. Data and analytics are required to maximize and scale AI and automation for intelligent decision making and support. Composable data and analytics that can translate big data into actionable small data capability in real time is critical in an increasing digital world. Insight provides the ability to truly create relevant and valuable customer personalization, while providing equal business value.

We help you understand and define the capabilities required to deliver data driven CX. It’s important to consider the core disciplines required to harness the evolving power of data. To support this our evaluation model covers skills and capability, governance and security, data types and the platforms required to manage and analyze data.

Activities include:

  • Best practice and benchmarking comparison.
  • Current and target state position across the required core competencies.

Why choose Kentino?

Proven accelerated methodologies

We have the expertise to help our clients articulate their strategic CX ambitions and to support them in delivering connected experiences, underpinned by the technology they need.

Delivery expertise

Over 1,000 dedicated CX experts around the world and over 8,000 people delivering bespoke outsourcing solutions.


We have 23 years as published experts and market citizens with 34 years of thought leadership transformation and innovation.

Deep customer understanding

The solutions we’ve deployed enable over 7 billion customer engagements each year and 10 years delivering contact center solutions as-a-service (CCaaS).

We are here to help!